Episode Notes

🎙️ THE WEIRD CANADIAN PODCAST

In this eye-opening episode, I sit down with Brian Searl, the former CBS Sports producer who turned a career-ending injury into a $10 million AI-powered campground empire.

Brian's story is a masterclass in entrepreneurial resilience and strategic thinking. After his sports broadcasting career was cut short, he discovered campgrounds paying just $10/week for social media management - and saw an opportunity that would change his life forever.

🎯 EPISODE HIGHLIGHTS:

[00:00] Introduction: Meet the accidental entrepreneur [02:30] From CBS Sports to career crisis - the injury that changed everything
[08:15] The $10/week discovery that started a $10M business [15:45] Building relationships with 33+ KOA campgrounds [22:30] Why Brian chose Canada during COVID (business & lifestyle) [28:00] AI revolution in outdoor hospitality - chatbots, automation & the future [35:20] CONTROVERSIAL: "Traditional SEO is completely dead" - Brian's bold prediction [40:15] The future of work, job displacement, and what it means for entrepreneurs [45:30] Advice for aspiring entrepreneurs and career pivoters

🔥 KEY TAKEAWAYS: • How to turn setbacks into setups for success • The power of relationship-driven sales vs. cold outreach • Why being early to emerging technology creates massive advantages
• Geographic arbitrage strategies for business growth • The coming AI revolution and how to position yourself • Why traditional digital marketing strategies are failing

Brian Searl is the Founder & CEO of Insider Perks and Modern Campground, pioneering AI and automation solutions for the outdoor hospitality industry. He's also co-host of the Outwired podcast and has been featured in industry publications for his innovative approach to campground marketing and operations.

This conversation will challenge your assumptions about business, technology, and the future of work. Whether you're an established entrepreneur or considering a career pivot, Brian's insights will give you a fresh perspective on building wealth in the AI age.

🔗 CONNECT WITH BRIAN: • Insider Perks: https://insiderperks.com • LinkedIn: https://ca.linkedin.com/in/insiderperks
• Modern Campground: https://moderncampground.com

🇨🇦 ABOUT THE WEIRD CANADIAN: Hosted by Cody Johnston, The Weird Canadian features uncensored conversations with entrepreneurs, innovators, and thought leaders who are building a stronger Canada. We explore business strategy, political analysis, and AI implementation for Canadian companies.

• Website: https://theweirdcanadian.ca • Twitter: https://x.com/T_WeirdCanadian • YouTube: https://youtube.com/@The_Weird_Canadian

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Entrepreneurship #CanadianBusiness #AIBusiness #CareerPivot #OutdoorHospitality #SEO #DigitalMarketing #Calgary #Innovation #BusinessStrategy

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